Set Default Profile in Chrome in Windows

Last Updated on November 28, 2016

You can change the profile with which Chrome launches in Windows, Linux, and Mac. If you are not familiar with profiles, just take a look at the top-right of your screen. If you have logged-in to your google account in Chrome, you’ll see your profile name. Clicking on it reveals a menu. You can set up and use multiple profiles with different Google accounts from this menu.


Clicking on Switch person allows you to select another person to Chrome, add someone or browse as a guest. If, however, you want to launch Chrome with a specific profile by default, you can do so by the --profile-directory flag in a shortcut for the browser.

It goes something like this:

chrome --profile-directory="name_of_the_profile"

So, if you have added a person on Chrome with name Mike, you will type the word Mike instead of “name_of_the_profile“.

You can use Run box to run this command or make a shortcut for convenience. For making a shortcut, right-click on the Desktop and go to New > Shortcut. Type the following in there, and press Next.

C:\Program Files (x86)\Google\Chrome\Application\chrome.exe --profile-directory="name_of_the_profile"

Of course, don’t forget to replace name_of_the_profile with an actual name. Give a name to the shortcut to make it recognizable when it is with the normal Chrome shortcut. Something like Chrome - Mike (Mike as an example) is fine.

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Written by Utkarsh

Utkarsh Bhatt is a certified tech expert and software engineer for a Fortune 500 Company. He was born in 1995, making him one of the oldest members of the team at EFX. Utkarsh loves solving technical issues and is always the first to jump on any problem that needs solving. When he’s not coding or debugging, he enjoys playing video games (especially Super Smash Bros.) and watching cartoons.

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